CASE STUDY / KRISTIN EVANS

CLIENT TYPE

SPECIAL CAUSES

OVERVIEW

Case Study: Empowering Survivor Kristin Evans Through Special Cause Campaign

Client: Kristin Evans Industry: Domestic Abuse Awareness Services Provided by Playbook MG: Reputation Management, Media Relations

Background: Kristin Evans, a survivor of domestic abuse, sought to raise awareness about the pervasive issue of domestic violence and share her story to inspire others to break the cycle. Faced with media attention and aggressive reporters, Kristin engaged Playbook MG to provide pro bono services, including reputation management and media relations, to ensure her message was heard and handled with sensitivity.

Challenges:

  1. Navigating Media Attention: Kristin faced the challenge of dealing with a wave of media interviews and aggressive reporters, which could potentially lead to a misrepresentation of her story.

  2. Sensitive Subject Matter: The topic of domestic abuse required a compassionate approach to ensure Kristin's experiences were shared in a way that was impactful without causing unnecessary harm.

Strategy and Implementation: Playbook MG developed a comprehensive strategy to support Kristin in her mission to raise awareness about domestic violence:

  1. Reputation Management: Our team provided reputation management services to guide Kristin in managing her public image, ensuring that her narrative was accurate, empathetic, and aligned with her goals.

  2. Media Relations: We acted as a buffer between Kristin and the media, strategically selecting interview opportunities, and communicating with journalists to ensure that the interviews were conducted respectfully and that Kristin's message was accurately portrayed.

  3. Sensitive Storytelling: Our approach emphasized sensitivity and empowerment, ensuring that Kristin's story was shared with authenticity and purpose without compromising her emotional well-being.

Results:

  1. Empowered Storytelling: Through Playbook MG's support, Kristin was able to share her story of survival and empowerment in a way that resonated with audiences while maintaining her privacy and emotional integrity.

  2. Media Coverage: Kristin's story garnered positive media coverage in outlets that were committed to sharing her message of hope, healing, and raising awareness about domestic violence.

  3. Awareness Campaign: The special cause campaign effectively raised awareness about domestic violence and offered resources to those who may be experiencing similar situations.

Conclusion: By providing reputation management and media relations support, Playbook MG enabled Kristin Evans to share her powerful story of survival and raise awareness about domestic violence in a sensitive and impactful manner. The collaboration between Kristin and Playbook MG highlights the importance of strategic communication when dealing with sensitive subjects, demonstrating how media outreach can be managed to ensure a survivor's voice is heard while safeguarding their well-being.