WE ARE
DEDICATED TO SHAPING MEANINGFUL HUMAN-TO-HUMAN CONNECTIONS & PIONEERING THE FUTURE OF PUBLIC RELATIONS
WE ARE
DEDICATED TO SHAPING MEANINGFUL HUMAN-TO-HUMAN CONNECTIONS & PIONEERING THE FUTURE OF PUBLIC RELATIONS
WE SERVE
Entertainment Industry
Resorts & Tourism Destinations
Arts & Performance Organizations
Casinos & Gaming Industry
Healthcare Clinics & Hospitals
Physicians
Health Insurers
Sports Agencies & Athletes
Technology Start-ups
Colleges & Universities
Private & Public School Boards
Financial Institutions
Boards of Directors
Regional Law Firms
Private Equity Firms & Hedge Funds
Religious Organizations
Public Figures
Elected Officials & Politicians
Real Estate Firms
Government Contractors
Construction Developers
Lifestyle & Consumer Products
Team PLAYBOOK
Led by the renowned entertainment PR strategist Marie Driven, we bring together a diverse group of Gen-Z and Millennial professionals, each equipped with unique skills, extensive knowledge, and invaluable experience. At PLAYBOOK MG, we prioritize our clients needs by embracing a collaborative approach.
MARIE THEODORE
Managing Partner, Communications Director.
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@Mariedriven | Twitter
@MarieTheodore | LinkedIn
Marie Theodore is a name that is synonymous with the word Driven. With extensive public relations and branding expertise, Marie is a trusted advisor to clients seeking to enhance their digital presence, shape compelling narratives, refine business practices, and make impactful public appearances. Her client portfolio includes renowned celebrities and entities across the USA, Caribbean, and West Africa.
While maintaining her outgoing and eccentric personality, Marie's reputation is built on her unwavering commitment to discretion and integrity. She values client confidentiality and has fostered long-lasting relationships with influential media figures throughout her career, spanning fifteen years.
Today, Marie is one of the most sought-after PR professionals, with a reputation that precedes her. Her motto: Fearlessly secure success for the clients regardless of the challenges we may face along the way.
Playbook MG is a testament to her enduring drive and vision.
SARAH FREiSEiS
SVP of Communications, Director of Plybk MX
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@SarahPlaybookMG | Twitter
@SarahFriesies | LinkedIn
Sarah is a highly-skilled business development expert with a talent for creating memorable connections between consumers and brands. She specializes in delivering strategic communication counsel and offering valuable business development support to clients navigating personal or institutional growth.
Her expertise extends to providing media training for clients facing intense public scrutiny. She possesses a remarkable ability to craft compelling speeches, whether for political figures, university commencement ceremonies, or policy presentations tailored to diverse audiences. Sarah's proficiency also extends to drafting media statements that align with and reinforce the brand strategy and collaborating with corporate entities and external legal counsel. Additionally, she excels in developing traditional and social media messaging to bolster political campaigns and advance policy initiatives.
When advising clients, Sarah draws upon her extensive business development background and firsthand experience managing media affairs as a Virginia Small Business Owner. Her academic qualifications include an MBA in entrepreneurship from Virginia Commonwealth University, complemented by a BFA in Fashion Design from VCU.
Today, she leads the Playbook MG team, constructing thought-provoking campaigns with best-of-practice standards.
JEAN JONES
Managing Director
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@jeanplaybook | Twitter
@JeanJones | LinkedIn
Jean Jones is an experienced and skilled creative strategist specializing in content development, publicity, and branding. With a track record spanning over 18 years in streetwear fashion, technology, music entertainment, and lifestyle product brand management, Jean brings a practical and proven approach to communication and marketing.
Drawing from his background as a fashion brand manager and marketing strategist, Jean ensures that every narrative, social media strategy, and public appearance aligns with and contributes to the client's overall bottom line. He understands the importance of connecting every aspect of a brand's communication to its overarching goals.
Despite his low profile in the industry, Jean's impact has been both significant and far-reaching. As a co-founder and lead strategist, Jean's leadership gives his team of highly-skilled Gen-Z executives at Playbook MG a distinct advantage in effectively engaging today's audiences on behalf of their clients. With his expertise, the team is equipped to forge meaningful connections and deliver impactful results.