CASE STUDY / ROLLERWAVE

MARKET TYPE

Event POP-UP |

OVERVIEW

Case Study: Empowering Rollerwave and Harry Martin Through Experiential Events and Strategic Collaborations

Client: Rollerwave Founder: Harry Martin Services Provided by Playbook MG: Experiential Events, Media Relations, Brand Collaborations, Content Development, Special Causes

Background: Rollerwave, led by founder Harry Martin, aimed to promote an active lifestyle and wellness within the Brooklyn community through roller skating events. Seeking to amplify their message and community impact, Rollerwave partnered with Playbook MG for a comprehensive strategy that combined experiential events, media relations, brand collaborations, content development, and special causes.

Challenges:

  1. Community Engagement: Rollerwave wanted to establish itself as a hub for health and wellness in the Brooklyn community, emphasizing the importance of staying active and connected.

  2. Raising Awareness: The challenge was to create a campaign that effectively communicated Rollerwave's mission while generating widespread awareness among the target audience.

  3. Building Partnerships: Rollerwave needed to establish partnerships with local brands and health-focused organizations to strengthen its brand positioning.

Strategy and Implementation: Playbook MG developed a holistic strategy to address Rollerwave's challenges and amplify its impact:

  1. Experiential Events: Playbook MG organized health and wellness events centered around roller skating, providing a unique platform for the Brooklyn community to come together, exercise, and have fun.

  2. Media Relations: We strategically pitched Harry Martin and Rollerwave's mission to various media outlets. This effort led to interviews with influential platforms such as NBC News, Music Xclusives, and more.

  3. Brand Collaborations: We connected Rollerwave with health and wellness brands and local organizations aligned with its mission, creating mutually beneficial partnerships that amplified Rollerwave's reach.

  4. Content Development: Playbook MG produced engaging content that highlighted the benefits of roller skating for health and wellness. This content was shared across Rollerwave's social media channels and other platforms.

  5. Special Causes: We identified and connected Harry Martin with health and wellness causes that resonated with Rollerwave's mission. This alignment further reinforced Rollerwave's commitment to the community's well-being.

Results:

  1. Community Impact: The experiential events and engagement efforts successfully established Rollerwave as a platform for health, wellness, and community bonding in Brooklyn.

  2. Widespread Awareness: Through media coverage, Rollerwave's mission gained recognition beyond its immediate community, spreading the message of health and wellness.

  3. Brand Growth: Collaborations with health-focused brands and organizations enhanced Rollerwave's brand positioning and credibility within the industry.

Conclusion: Playbook MG's comprehensive approach enabled Rollerwave and Harry Martin to create a meaningful impact on the Brooklyn community's health and wellness. By executing experiential events, leveraging media relations, building brand collaborations, and aligning with special causes, Rollerwave successfully promoted an active lifestyle while fostering community connections. This collaboration exemplifies the power of strategic marketing in driving positive change and inspiring local communities to prioritize their well-being.