METHOD

METHOD

Our ability to deliver mass exposure at a high level is tied to our approach to launching a properly planned PR Marketing campaign. At Playbook MG, we understand how essential it is to have the right brand message when creating an impact through PR initiatives. That's why our team makes extra efforts to develop tailored visuals and narratives that resonate with target audiences while maintaining consistent brand identity across all channels. 

Our team remains agile and dynamic at every phase, providing open communications with the client, quick thinking, and thoughtful planning for all circumstances. 

There is one constant goal for our client's PR marketing and communications campaigns. Convert mainstream influencers into brand advocates.

ONBOARD

Our approach to onboarding new clients is ground zero. We begin by initiating a comprehensive data-collection system that ensures an understanding of the brand's current goals and overall strategy. We also consider the brand's target audience, sentiments, and existing branding efforts.


During onboarding, we work collaboratively with the client to create compelling narratives, develop content direction, and craft a campaign designed to amplify awareness and engagement. Our team uses industry-leading technology and traditional PR tactics like media outreach and influencer partnerships to ensure maximum reachability.

CONTENT MARKETING

Our approach to onboarding new clients is ground zero. We begin by initiating a comprehensive data-collection system that ensures an understanding of the brand's current goals and overall strategy. We also consider the brand's target audience, sentiments, and existing branding efforts.


CONTENT MARKETING

Our approach to onboarding new clients is ground zero. We begin by initiating a comprehensive data-collection system that ensures an understanding of the brand's current goals and overall strategy. We also consider the brand's target audience, sentiments, and existing branding efforts.


ACTIVATE

Campaign activations are centered around creating an integrated, holistic strategy that harnesses data-driven research and creative executions. To ensure maximum efficacy across the spectrum of our client's objectives, we begin with a thorough understanding of the target audience and their habits across various touchpoints. 

Our team then leverages this information to develop a comprehensive plan that includes blue-sky thinking, whiteboard planning, team deliberations, ideations, and calendar planning. To maximize the impact of our strategies, we assign five specialized team members to manage the entire campaign journey – from conception through execution.

PUBLICIZE

Our team has extensive expertise in outreach efforts that include crafting journalistically-minded stories and messages designed to appeal to mainstream audiences. Additionally, we maximize the reach and penetration of key target audiences by combining social media strategies and digital marketing efforts with highly visual press coverage.

GALVANIZE

As a Millennial-focused communications firm, we recognize the importance of creating holistic brand advocacy relationships with game-changing influencers and stakeholders likely to propel our client's brand forward. 

We take a thorough approach to gaining maximum campaign support by combining high-level tools, planning, and personalized communication techniques. Playbook MG facilitates long-term relationships between the client's brand and its most impactful advocates.  

Our team remains agile and dynamic, providing open communications with you with quick thinking and thoughtful planning for all circumstances. We provide you with all our resources every step of seeing your PR marketing goals to fruition.

Our team remains agile and dynamic, providing open communications with you with quick thinking and thoughtful planning for all circumstances. We provide you with all our resources every step of seeing your PR marketing goals to fruition.

SERVICES

  • We combine earned media and digital marketing deliverables, then direct and reinforce brand messaging across additional outbound channels directed at bottom-line objectives. Our 360-degree application is designed to engage the target audience in an immersive way.

  • Storytelling is branding. We help steer consumer sentiment toward long-term success for products, services, and personalities by engaging influencers, creative content, and brand standards. We reinforce your story and visuals at every point of contact with the audiences you need to influence.

  • We plan, coordinate and execute influential scale interactions that are memorable and actionable. Through live events, activations, and custom-built environments, Playbook MG's experiential services help companies and talents showcase different aspects of their brand identity and create a lasting impression with potential brand loyalists.

  • We understand the importance of getting the right message to the right people at the right time. We specialize in media planning and purchasing, delivering creative and impactful media pitches that help to build brand familiarization with journalists, editors, and media personalities. Our team uses a mix of strategic writing, pitching, visuals, and personal interactions to ensure maximum effectiveness for every campaign we undertake.

  • Identifying the right messaging within your communications ecosystem is essential in creating and executing successful branding campaigns. Social media platforms such as Instagram, Twitter, TikTok, Facebook, and YouTube impact your message and audiences' attention differently. We provide insight and planning that maximizes your reach and ensure your message gets across effectively.

  • In our modern world of instant gratification, people read less and rely more on visual content to engage stories. Playbook MG’s photography, videography, and graphic design services are intended to reinforce branding efforts by producing captivating short-form and long-form content that can be used across multiple channels to communicate a compelling brand narrative.