Venues, attractions, and live experiences. Coverage and partnerships built to turn interest into bookings, and bookings into repeat visits.
An experience is sold on anticipation. The customer is buying a night they have not had yet, which makes the whole job one of getting that night imagined before it exists.
Which is why the measure here is unusually clean. Did people come. That makes timing worth more than volume: coverage that runs before the doors open can still send someone to them. Rollerwave’s Brooklyn previews landed more than a week before opening, and the rink sold out through its first two weeks.
The mistake most operators make is treating the opening as the campaign. An opening is the easiest press you will ever get. The second month is the one that decides whether the business works, and almost nobody plans for it.
So we plan past the opening from the start. Seasonal hooks, partnership moments, creator visits, and the repeat-visit story that a launch announcement cannot carry.
Launch sequencing, broadcast and local press, neighborhood creator programs, and a calendar of reasons to return that starts before the doors open.
We plan the first six months, not the first six days.
Clients include Rollerwave.
Short-run formats where the whole press window is the run itself. Accreditation, creator hosting, and content capture built so the experience keeps earning after it closes.
A pop-up that ends with no usable footage has thrown away half of what it paid for.
Clients include Science and Sip.
Newest of the three here. The Caribbean and diaspora relationships behind the rest of the practice apply directly, from Brooklyn to Canada to Thailand.
We are building the record in this segment now and will not put a number on this page until it is ours to show.
Eight to twelve weeks. Local and broadcast can move faster, but the partnerships and creator program that carry month two need lead time, and those are the ones that matter more. Coming to us two weeks out means we can cover the opening and little else.
That is the part we care about most. Seasonal hooks, partnership moments, creator visits and repeat-visit storytelling, planned on a calendar from the start. An opening generates a spike. The plan after it decides whether the spike becomes a business.
No. We handle press and creator presence at it, accreditation, hosting, and the content capture that keeps it earning afterwards. We are not an event production company and we will tell you that rather than take the budget and subcontract it.
Bookings and repeat visits where you can share them, because that is the outcome. Alongside those we report placements, broadcast segments and earned social, which are the inputs. If a venue will not share footfall we say upfront that we are measuring proxies.
The white paper goes past the case studies: how an opening is sequenced, what the second month needs that the first does not, and how the work is measured against bookings and repeat visits rather than clip count.
Attention, awareness, relevance, consideration. Most brands lose it at one of the four.
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